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Brand Identity and Web Design

A local tutoring business approached me for a new logo and a refresh of their brand. Their existing logo, a simple template from Canva, didn’t fully capture their unique identity, they were looking for something a bit more personalised.

The new identity brings a fresh look to the brand. The dark blue plays a crucial role in conveying trust and reliability, essential qualities for any educational service. The tassel adds a slightly playful element to the logo, reflecting the approachable nature of the brand.

I also designed a website to showcase how I envisioned the logo being implemented, bringing the brand’s identity to life in a digital space. The brighter accent colours reflect the idea that learning doesn’t have to be scary, it can also be engaging and fun.

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