The Deer Park Cafe
Brand Identity Design
The Deer Park Café is a charming, laid-back café in the heart of the countryside, offering an inviting and family-friendly environment for locals and visitors alike. However, the café lacked a distinct branding presence. The goal of this rebranding project was to create a brand identity that authentically reflects the warm, welcoming atmosphere of the café, while also emphasising its connection to the natural beauty of the surrounding countryside.
The visual identity draws inspiration from the surrounding countryside, with earthy tones, which also create a contrast against the vibrant green environment that the café is nestled in, highlighting both the natural beauty of the landscape and the warm, inviting atmosphere of the café. The deer footprints are a playful yet meaningful element to the brand, adding a touch of personality to the visual identity while reinforcing the café’s rural, nature- inspired vibe. Whether used in the menu, packaging, or promotional materials, these footprints create a sense of fun and intrigue, every time customers see them, they’ll be reminded of the magic of spotting a deer in the wild.
