Breathe
Brand Identity and Packaging Design
Breathe is a collection of refreshing non-alcoholic mocktails, expertly crafted to provide a soothing and uplifting experience. At the heart of each drink is the Breathe non-alcoholic spirit, a carefully formulated blend of botanicals known for their calming and stress-relieving properties. The spirit combines ingredients such as Ashwagandha, Lemon balm, and Chamomile, each chosen for its natural ability to promote relaxation and tranquility. Whether you’re winding down after a long day or simply seeking a peaceful moment, Breathe allows you to experience relaxation, without the effects of alcohol.
The Ampersand
This handdrawn element adds a personal feel to the brand, whilst also having a practical use. 'Tactile breathing' is the act of following your finger around a shape and controlling your breathing as you trace it. The shiny finish of the ampersand draws you closer, enticing you to try out the technique, by tracing from one end of the shape to the other.
